A very minor piece of ephemera, easy to overlook on its own. An advertisement for the Fire Guard, cut from a period magazine. Depicting the infamous ‘Firebomb Fritz’ character, it provides both a warning and a reassuring message to the public. The legend ‘Britain shall not burn!’ became synonymous with the Fire Guard, and with the Blitz Spirit in general.

Alongside my other Fire Guard items, I feel it complements the display rather nicely.

Regards, B.B.