Starting out with PPV Campaigns:Before you start trying to build your PPV Campaign, you should know that there are certain offers and promotion methods that seem to work better than others for PPV.Here are two really popular ways to promote offers via PPV:1. Sending traffic to a short, easy to fill out lead generation form. No landing page required, just directly linking to the offer. 2. Capturing email leads and then emailing the leads products and services. (Drip method)I would say that method 1 is probably the most popular, but I will be going over both methods. Direct Linking With PPV:When you are direct linking with PPV, make sure the campaign is a lead generation short form. Dating, insurance leads, education, etc. These are all huge campaigns that just require a lead to make money. When you direct link in PPV, the idea is to make sure the offer page is very eye catching and simple. If it’s overly complicated, your profits will start to go down.Email Capture Method With PPV:Capturing emails is one sure fire method to make money off customers over and over. In the section before this one, I explain email marketing a bit. I highly recommend you use Aweber for all your email marketing campaigns. With email capturing on PPV, you use a simple page and a captivating headline to draw people into giving their name and email.Enticing them with free stuff, like an ebook, works wonders. If you’re aiming for a younger crowd (20-something and below), try something besides an ebook… be creative.Once you have their email, you can set them up (using Aweber) on an automated course of emails. Just think… you could send them multiple related offers each week.Although you won’t see profits as instantly as you will with directly linking, this method can result in some great long term profits. Just think… having a slow day? Email your list… You paid for them already, so why not?Building Your PPV Campaign:When you begin to build your PPV campaign, I recommend you start just with URL bidding. URL bidding is a lot more precise than using keywords and makes it a bit easier to earn a profit. To find URLs you can use many methods.You can Google search a topic such as “auto insurance” and then get the top 50-100 results and copy the URL into your campaign. This can be a highly effective method. As people begin to search for auto insurance, each time they click a result, they will also see your page. This can lead to some great results.Other methods for getting URLs to bid on include using sites such as Quantcast, Alexa, and Google Ad Planner to find websites that have the demographics you are looking for. How Many Targets Should You Start With?I recommend you start with at the very least 20 ?C 100 for most campaigns and expand from there. Optimizing Your PPV Campaigns:The best way to optimize your PPV campaigns is to use Prosper202 (self-hosted) or Tracking202 (web hosted version ?C simpler). You can optimize your PPV campaigns using the 202 software fairly easily but first you will need to either install prosper202 or setup a free tracking202.com account. There is a lot of documentation about installing and setting up the 202 software, so I won’t be covering it in this guide. If you have questions, you can visit the 202 software forum: Prosper202 ForumBidding For PPV:When you bid on PPV keywords / urls, a very common strategy is to shoot for position 1 by outbidding the top place by the minimum amount allowed. So let’s say the top bid is $0.011. You should bid $0.012.Having your tracking setup, you can then track and see if being in the top spot for that domain or keyword is worth it. Adjust down based on conversions and go from there.PPV Landing PagesWhen you try using a landing page on PPV networks, there are a few methods you can use. The first is to buy or make a landing page that is simple. Essentially everything on the website should be focused on getting the user to click through to the affiliate offer or enter their email.If you make your landing page, try making the landing page look exactly like the merchants page. Doing so will get the user clicking and not even notice that they are going from one site to another (your landing page to the affiliate offer). If you’re looking to buy a landing page, a great place to check out is the LPDesigner website. This is an amazing website where you can buy a pack of 16 templates for $20! Each month there is a new set of landing pages released and it’s well worth the money for the caliber of landing pages. Many of these landing pages are perfect for email capturing and other popular PPV landing page methods! Need Help With PPV Campaigns?If you need help with PPV, I highly recommend you check out PPV Playbook’s Coaching Forums.The coaching forums are a monthly subscription service where you get access to an unbelievable amount of content. I am a part of this forum and I love it. There are many step-by-step guides on how to set up specific campaigns. If you’re looking to get into PPV, this forum is a MUST. Also, by joining the PPV Playbook coaching forums, you will gain access to the tools I talk about below, called AffPortal, for FREE ($37/dollar month value!). That alone is well worth the value! Check it out now. Use Code JCH30 For $30 BonusUnlike other CPV networks, DirectCPV requires only a $100 deposit to start a campaign. However, if you enter JCH30 when you make your deposit, they’ll credit your account with an extra $30. It doesn’t cost anything to sign up for DirectCPV but you must deposit at least $100 before you can use the service. This is a very inexpensive way to test a new traffic source and you’ll get a $30 bonus to boot. Sign Up For DirectCPV